The collaboration is available now.

License Global

June 3, 2022

2 Min Read
TUMI x Razer promo image.TUMI

International travel and lifestyle brand, TUMI, has teamed up with Razer, a global lifestyle brand for gamers, to release limited-edition bags for gamers.  

The collaboration leverages TUMI innovation and design excellence and Razer's iconic aesthetic and branding, which is one of the most recognized in the global gaming and esports communities.  

Four co-branded styles – a 15-inch laptop cover; Bozeman sling, Finch backpack and International expandable four-wheel carry-on luggage – were released June 3. Each piece features Razer's triple-headed snake logo and signature green accents. 

There are 1,337 units of each style from this limited collection will be released around the world. "1337" or "LEET" short for "elite," was specifically chosen as gamers and esports athletes use this to signal the most skilled gamers. 

"We have fully embraced our esports category with the Razer partnership,” says Victor Sanz, creative director, TUMI. “We are looking to deliver new and exciting products that are truly in line with the attitude and passion of their gaming community. Their lifestyle is something that runs parallel to how we generate our products and how we are truly focused on all aspects of our customers’ lives, looking to ensure that only the best is in their hands for them to achieve their goals." 

"We are thrilled to partner with TUMI to bring this exclusive collection to our gaming community," says Addie Tan, associate director, business development, Razer. "We know that our fans lead active lifestyles and sometimes have to carry their valuable battle stations with them while they are on the go. So, we wanted to arm them with high-quality travel gear, offering them a balance of versatility and functionality so that they can keep winning, even on the go." 

The TUMI x Razer limited-edition capsule will be available at select TUMI stores globally, Tumi.com, Razer.com, select Razer China Stores and select specialty retailers such as TMall and JD in China. 

Read more about:

Tumi

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like