“London is one of the fashion capitals of the world; the marriage of these two intrinsically London brands is a perfect way to celebrate the color and vibrancy of our capital city,” says Jo Edwards, head, global licensing, TSBA Group. “It has been fabulous to work with Kurt Geiger as they’ve translated the TfL brand and heritage to some of their signature products. Development is already underway for the additional collections and these will celebrate other key elements of TfL’s network through stunning product design.”
The initial ten-piece collection focuses on some of Kurt Geiger London’s styles, featuring cardholders, a cross body, a structured tote and reworked versions of the ‘Multi Cross Body’ and ‘Leather Kensington’
“The London Underground is so recognizable that it is easy to overlook just how iconic a design icon it is – it is a key part of all our lives and I wanted to create a collection suitable for busy daily London lives but with the Tube’s colors and symbols as the core design theme,” says Rebecca Farrar-Hockley, chief creative officer, Kurt Geiger. “Kurt Geiger is powered by London’s fast-paced and forward-facing energy, and this new collaboration with TfL is the ultimate show of that unity; a true homage to the place we call home. The London Underground connects Londoners and everyone who comes here; it is the heartbeat of our city, enabling exploration and adventure. It was therefore a true thrill to be able to connect with TfL on this collection celebrating our mutual love for our capital.”
TSBA Group is exhibiting at Brand Licensing Europe 2022. Find out more info
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