has partnered with Lids, marking the first MLB player to partner with the retailer in its 25-year history.
With the partnership, Lids – which is also celebrating its 25th anniversary – will become the exclusive headwear retailer for Bauer. Following the success and buzz around Bauer’s merchandise and custom cleats earlier this year, the athlete and Lids will unveil several limited-edition custom hats, t-shirts and new customizations throughout the year, which will be available nationwide.
“I’ve been a Lids customer for many years,” says Bauer. “As I’ve become more invested in design and branding in recent years, the opportunity to collaborate with such an iconic retailer, especially as its first MLB athlete partner, is really meaningful.”
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