Timex and “Stranger Things” bring nostalgic elements to a reimagined collection of watches from the Timex archives.

License Global

May 31, 2022

2 Min Read
Timex x "Stranger Things."Timex

Times has announced the release of its special-edition collection in collaboration with Netflix's “Stranger Things.” The Timex x Stranger Things collection launched just in time for Season 4 of the sci-fi/horror drama to make its debut. Volume 1 of “Stranger Things” Season 4 premiered May 27 and is currently streaming globally on Netflix, with Volume 2 launching on July 1.  

Set in the early 1980s, “Stranger Things” is rife with retro throwbacks, from synth-heavy musical undercurrents to period-perfect wardrobe aesthetics. For this special edition collection, an exploration of the Timex archive has resurfaced three cult classics from the era – Timex Camper, Timex T80 and the Timex Atlantis. 

"With the Timex x Stranger Things collection, two cult franchises join forces to create a capsule that is intrinsic to this pop culture moment," says Shari Fabiani, senior vice president, brand marketing and creative services, Timex Group. "Through rich storytelling and ageless design, these special-edition styles proudly resurrect one of history's most expressive decades that transcends through all generations." 

Authentic Stranger Things graphics feature across all three styles within the collection. Sported by Lucas Sinclair in the forthcoming season, the original Timex Camper now features INDIGLO backlight and hidden image. The two digital watches, Timex T80 and Timex Atlantis, which made their first debut around the time of Will Byers' mysterious disappearance in 1983, feature a customized alarm with the Stranger Things melody. Viewers may have already spotted Sheriff Hopper's Timex Atlantis in previous seasons – an iconic watch Timex has rereleased in his honor. Once the clock strikes 3 p.m., the watch reveals a backwards number 3.  

The Timex x Stranger Things capsule is available in three styles: Camper (40mm), Timex T80 (34mm) and Timex Atlantis (40mm). Key features include a stainless-steel bracelet or fabric strap, resin case and strap, INDIGLO backlight, customized alarm and more. 

The Timex x Stranger Things collection is available for purchase on Timex.com. 

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License Global

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