Watch brand, Timex, and UFC, the mixed martial arts organization, deliver a new collection of officially branded UFC Watches created at the Giorgio Galli Design Lab in Milan, Italy.  

Last year, License Global announced the two companies’ major global sponsorship and licensing partnership. Now, Timex has entered the Octagon as the first Official Timekeeper and Watch Partner of UFC. 

“Timex and UFC share a heritage of determination, ingenuity and grit, and we are honored to join the most innovative force in combat sports to clock its greatest moments,” says Shari Fabiani, senior vice president brand and creative, Timex Group. “Being able to bring accurate, durable and innovative timekeeping to fighters and fans alike and offering hard-hitting features that embody the toughness and tenacity of two powerhouse brands is a match worthy in its own right.” 

The collection will be supported with an integrated campaign, including content collaboration with UFC bantamweight, “Suga” Sean O’Malley. Joining O’Malley will be former interim UFC lightweight champion, Dustin Poirier. 

“Suga” Sean O’Malley wearing a Timex UFC Pro.

Leading the Strength collection is the Timex UFC Colossus, which includes custom analog-digital features including a world time (48 cities), 5 alarms, a calendar and a chronograph.  

Related:Timex Releases Timex x ‘Stranger Things’ Collection

Leading the Street collection is the Timex UFC Pro featuring a line-embossed UFC logo on the gold-tone dial and black band. A date indicator sits within the textured multi-layered dial and a 44mm gold-tone stainless steel. 

The full collection is available on Timex.com, the official UFC Store and select retailers globally.