Timex Group, Aston Martin to Launch Exclusive Watches and JewelryTimex Group, Aston Martin to Launch Exclusive Watches and Jewelry

The collection will feature Aston Martin's wings and Formula 1's Racing Green color.

License Global

January 31, 2025

1 Min Read
Aston Martin logo
Aston Martin logoAston Martin

Timex Group has a new partnership with British luxury automotive brand, Aston Martin. The collaboration was announced during the Timex Group's annual Global Summit in Abu Dhabi.  

Under the licensing agreement, Timex Group will design, manufacture and distribute watch and jewelry collections under the Aston Martin and Aston Martin Aramco Formula 1 team brands. Designed for fans who share a passion for style and performance, it will include features such as the Aston Martin wings and the marque's signature Racing Green color will be reflected throughout the collections. 

"We could not be more excited to start this new journey with Aston Martin," says Tobias Reiss-Schmidt, chief executive officer, Timex Group. "Aston Martin has such a rich heritage that allows us to create new icons in both watches and jewelry. Aston Martin's presence in Formula One has grown its fan base in a truly cross-sectional way, and we look forward to introducing our collections to this diverse audience." 

"Starting this new license with Timex Group gives us the opportunity to pursue our brand extension strategy with a long-term vision," says Stefano Saporetti, director, brand diversification, Aston Martin. "We sought a partner who could expand our presence in the watch and jewelry space especially for our fans around the world while sharing our core values." 

Related:Loungefly Unveils New ‘Saved by the Bell,’ Furby and ‘Sesame Street’ Collections

The first collections of watches and jewelry will debut in the fall, and they will be available through Aston Martin's online and offline channels, Timex Group's global distribution network, and select authorized retailers and department stores worldwide. 

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License Global

License Global

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