The Maison drew inspiration from an earlier partnership with the late artist.

License Global

December 20, 2022

1 Min Read
Tiffany & Co. x Andy Warhol
Tiffany & Co. x Andy WarholTiffany & Co.

In 1957, Tiffany & Co. commissioned artist Andy Warhol to illustrate a series of greeting cards, an artistic collaboration that continued until 1962. Sixty-five years later, the jeweler has delved into its archives, taking inspiration from the artist's colorful creations for a limited-edition gift collection.    

This year's Tiffany & Co. gifts fuse the celebration of the art world with the art of giving. Dessert plates, porcelain vide poches, playing cards, greeting cards and Christmas ornaments feature Warhol's original illustrations for the American Maison. 

"This holiday season, we wanted to celebrate Andy Warhol by taking inspiration from the iconic greeting cards that he created for our clients in the '50s and '60s," says Alexandre Arnault, executive vice president, product and communication, Tiffany & Co. "The campaign video brings these elements together by paying homage to our longstanding relationship with one of the world's most celebrated artists." 

Read more about:

Andy WarholTiffany & Co.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like