The Outlierman and 24 Hours of Le Mans Announce Three-Year Collaboration

Bologna-based atelier, The Outlierman, is becoming an official 24 Hours of Le Mans licensee.
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License Global

June 13, 2022

Gloves from The Outlierman collection with 24 Hours of Le Mans.
Gloves from The Outlierman collection with 24 Hours of Le Mans.The Outlierman/24 Hours of Le Mans

The Outlierman, maker of handcrafted luxury driving accessories, has announced its new three-year collaboration with 24 Hours of Le Mans, lasting until 2025, in a deal brokered by IMG. 

The three-year collaboration will see the luxury driving accessories brand handcraft limited-edition capsule collections, including gloves, ties, pocket squares, silk and cashmere scarves, leather helmet bags, wallets and swim shorts. 

The Outlierman will design and produce multiple limited-edition licensed capsule collections inspired by moments and symbols of the 24 Hours of Le Mans. 

The 24 hours of Le Mans is the world’s oldest active endurance race event and has been running since 1923. Held annually on the Circuit de la Sarthe, this year’s event took place on June 11 and 12. 

“We at The Outlierman are incredibly proud to be partnering with the historic and renowned 24 Hours of Le Mans,” says Andrea Mazzuca, founder, The Outlierman. “This new collaboration fills us with immense pride and marks a huge milestone

for the brand. Each design we create will be a chapter of a great story to remember, to collect and will reflect the moments that make the 24 Hours of Le Mans the most unique race in the world and in history. We also can’t wait to be part of the 24 Hours of Le Mans centenary celebrations next year and have big plans in place for the occasion.” 

The first items in this year’s limited-edition capsule collection have been released. 

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