The London Studio, Olympia Le-Tan Announce Range of Luxury Designer Bags

Art licensing and design studio, The London Studio, has announced a collaboration with Parisian fashion-house, Olympia Le-Tan, for a range of high-end clutches and designer evening bags. These stylish accessories will feature designs from The London Studio’s new retro-inspired brand called Dreamadelic.

The range will be previewed during Paris Fashion Week, an annual week-long fashion industry event where the latest collections are highlighted in runway fashion shows to buyers and the media. Paris Fashion Week takes place from Jan. 23-29. The launch into retail is planned for fall/winter 2025.

The brand Olympia Le-Tan will be hand-embroidering Dreamadelic designs onto its luxury clutches and evening bags, a process that can take up to 300 hours. The London Studio’s inspiration for Dreamadelic stems from the current trend for retro 1960s and 1970s psychedelia design, most notably in posters and record cover designs, but they have given it a modern twist. The effect is to bring the dreamlike imagery associated with the innovative and experimental music, culture and art of the 1960s and 1970s together with the flair and wit of the 2020s.

“The witty combination of the familiar and the strikingly different that underpins Dreamadelic makes it an ideal addition to our brand reimaginings of art, literature, movies, music and more,” says Margot Maffre, project manager, Olympia Le-Tan. “We are expecting a very positive response to this inspired and original design concept.”

Related:Olympia Le-Tan Releases Parisian Collection

“I'm delighted to have brokered this exciting licensing agreement and long-term relationship between two fabulous and creative art houses,” says Maggy Harris, BlueSkye Licensing, who helped to broker the deal. “I’m look forward enormously to seeing the wonderful Dreamadelic designs come to life through the unique and fabulous expertise of the brand Olympia Le-Tan.”

“It has been a joy seeing the incredible brand Olympia Le-Tan translate our intricate Dreamadelic collection into hand-crafted and hand-embroidered bags, where each stitch takes the place of an artist’s paintbrush, recreating the art as embroidery,” says Soula Zavacopoulos, founder, director of The London Studio.