November 19, 2020
ViacomCBS Consumer Products Latin America announced that it has partnered with Argentine accessories brand, Simones, for The Collab Collection: SpongeBob + Simones.
The collection is an exclusive new line featuring Nickelodeon's SpongeBob SquarePants. It comprises three colorful lines: “Square,” “Hey Bob!” and “Bubble,” with SpongeBob and his friends from Bikini Bottom starring in an assortment of handbags, purses, backpacks, apparel and accessories. The
“As an Argentine brand we are very proud to be a part of this incredible design collaboration with Nickelodeon," says Laura Lichtmaier, founder and director, Simones. "It is a dream come true to have a global icon like SpongeBob live within Simones universe alongside its characters. We could not be happier."
The partnership also includes a pet accessories line under the Simones Friends category.
“We are thrilled to have partnered with Simones for this collection," says Angela Cortez, vice president, ViacomCBS Consumer Products Latin America. "Simones lines are known for telling a story, and we love what they've done with SpongeBob and the show's loveable characters. We look forward to working with Simone for other Nickelodeon properties in the near future."
The Collab Collection: SpongeBob + Simones is available at Simones brick and mortar stores in Argentina and on their e-commerce site.
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