Fashionisers.com, a fashion website dedicated to styles and trends, highlights that a pair of fun socks can help convey an air of confidence or a rebellious and expressive side to one’s personality, while Nocoldfeet.co, a site dedicated to making finding socks for your wedding easier, suggests that the main rule when choosing wedding socks is, “If you like it, go for it.”
According to Grand View Research, the global socks market was valued at $42.7 billion in 2021 and is estimated to expand at a compound annual growth rate of 6.3% from 2022 to 2030. With an increasing trend of formal clothing
Creativity in socks doesn’t simply have to be limited to patterns and colors. London Sock Exchange has collaborated with the likes of the rock band,
on sock collections, while younger consumers can sport “
” and “
” on their socks, with collections from Erve.
“In recent years we’ve worked on a few selected licensed ranges with the likes of 007 (via EON), Queen (via Universal Music) and Transport for London,” says Dan Zell, founder, London Sock Exchange. “These partnerships have been a great way for us to accelerate the growth of our audience globally while continuing to create thoughtfully designed, sustainably made products which we’re incredibly proud of. Very much a win-win scenario.”
“We have been producing high-quality licensed and branded apparel for leading retailers across the globe for over 35 years,” says Camille Charles, global marketing manger, Erve. “We are proud to say we are a market leader for licensed socks. In 2022 we produced and delivered more than 110 million pairs of socks to Europe and the U.K. This is thanks to our dedicated sourcing, our trend watchers and in-house design teams. The socks sourcing and production is done in eight countries around the world.
Our trend watchers and in-house design teams thrive on the opportunity to propose innovative product ranges to suit our customer’s needs. On top of that, we also offer customized artworks and innovative packaging to bring our accessories to the next level.”
Sustainability in fashion was one of the core topics at Brand Licensing Europe in September and, according to Grand View Research, it’s cotton that dominated the global industry in 2021, accounting for the maximum share of more than 44.95% of the overall revenue, with further expansion expected. It’s largely down to cotton being a natural fiber free from chemical additives, which makes it safe for the environment. Soft cotton socks provide more comfort than other types of materials, plus the lack of harmful chemicals makes cotton socks a good choice for individuals with sensitive skin.
Brand licensing is a big part of fashion, but fashion extends beyond essential apparel. For some, accessories add to their wardrobe and can complete a look they want to achieve.
For the licensing industry, it’s a good look. According to
License Global’s Top Global Licensors Report
, most licensors said that brand collaboration at retail was paramount to their growth strategy for 2023, including accessories.
Accessories are also a big part of a licensee’s world. In
November’s Leading Licenees report
, about a third of licensees on the list created licensed accessories in 2022.
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