SmileyWorld Announces New Jolie by Monte Carlo Collaboration 

Jolie by Monte Carlo will release a SmileyWorld jewelry collection in Brazil. 
License Global

September 8, 2021


Initially landing on the market Sept. 2, the Jolie by Monte Carlo Collection is a new collaboration that brings 13 pieces of jewelry– featuring bracelets, rings, necklaces and more – to bring '70s nostalgia to the Brazilian market.    

"This launch reinforces our desire for a better world," says Patrícia Balbi, creative director, Monte Carlo. "Studies say that as the world is starting to heal from the pandemic, fashion will accompany the climate of hope and express itself more lightly and colorfully. Fashion has always been a way to express oneself and show the world their emotions. The Jolie X SmileyWorld collection follows this trend, as we believe in the power of colors and their ability to impact our mood."  

Teaming with SmileyWorld, Jolie by Monte Carlo – part of the Monte Carlo jewelry brand – is designed to celebrate a positive future with the global brand recognition of SmileyWorld. 


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