Jolie by Monte Carlo will release a SmileyWorld jewelry collection in Brazil.

License Global

September 8, 2021

1 Min Read
_MV02186.jpg

Initially landing on the market Sept. 2, the Jolie by Monte Carlo Collection is a new collaboration that brings 13 pieces of jewelry– featuring bracelets, rings, necklaces and more – to bring '70s nostalgia to the Brazilian market.    

"This launch reinforces our desire for a better world," says Patrícia Balbi, creative director, Monte Carlo. "Studies say that as the world is starting to heal from the pandemic, fashion will accompany the climate of hope and express itself more lightly and colorfully. Fashion has always been a way to express oneself and show the world their emotions. The Jolie X SmileyWorld collection follows this trend, as we believe in the power of colors and their ability to impact our mood."  

Teaming with SmileyWorld, Jolie by Monte Carlo – part of the Monte Carlo jewelry brand – is designed to celebrate a positive future with the global brand recognition of SmileyWorld. 

 

Read more about:

SmileyWorld

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like