Sequential Brands Buys Jessica Simpson Label

Sequential Brands Group has acquired a majority interest in the Jessica Simpson Collection brand from Camuto Group,including its master license.

April 6, 2018

2 Min Read

SequentialBrands(1).jpgSequential Brands Group has acquired a majority interest in the Jessica Simpson Collection brand from Camuto Group, including its master license. The deal gives Sequential a 62.5 percent stake in the business. Brand founder, singer and actress Jessica Simpson will continue to own the remaining equity balance. Camuto will become a long-term footwear licensee of the brand.

Sequential purchased the Simpson brand for $117.5 million.

"Jessica Simpson is an entertainment and style icon who successfully built an incredibly strong fashion brand with best-in-class licensees and leading retail partners," says Yehuda Shmidman, chief executive officer, Sequential. "Sequential is thrilled to partner with Jessica, her team and all the brand's licensing partners, including Camuto Group for footwear. Together with Sequential's global activation platform, we believe the brand will continue to grow in current markets and in new markets around the world."

Founded in 2005, the Jessica Simpson Collection is a signature lifestyle concept inspired by and designed in collaboration with Simpson. It currently spans 31 product categories including footwear, apparel, fragrance, fashion accessories, maternity apparel, girls' clothing and home décor and is supported by close to 20 licensees. The Jessica Simpson Collection has department store distribution through Dillard's, Macy's, Belk, Lord & Taylor and Nordstrom, with annual retail sales totaling approximately $1 billion. Sequential is projecting forward 12-month royalty revenues of $88-90 million.

"I am extremely honored to partner with Sequential Brands Group to continue the growth and integrity of the Jessica Simpson Collection," says Simpson. "Working together with the powerful management team at Sequential and with all of our trusted retailers and licensees, including Camuto Group, there is no limit to our success. I'm as committed as I was 10 years ago. Here's to the next billion."

Simpson's mother, Tina Simpson, currently serves as creative director of The Jessica Simpson Collection and will continue as part of the brand's Los Angeles-based team.

"We are excited to work with Sequential and to continue working closely with Jessica and the Jessica Simpson brand," says Alex Del Cielo, chief executive officer, Camuto Group. "We have enjoyed many years of success with Jessica, and we are committed and looking forward to many more years ahead."

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