New line continues La Vie en Rose collection from Samsonite and Mattel.

License Global

October 25, 2019

1 Min Read

The new luggage collection at the heart of Barbie and Samsonite’s latest collaboration, dubbed La Vie en Rose, has been revealed.

Created for all ages, the new capsule is designed for both parents and children looking to tour the world together.

From the Neopulse Barbie line, a collection of large and small pink hardside suitcases, to the black and pink backpacks of the Neodream Barbie range, this capsule is a continuation of Barbie’s 60 years history.

Available now across Europe, the Samsonite x Barbie team-up introduced their first line last April, with La Vie en Rose their latest launch.

Read more about:

BarbieSamsonite

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like