Samsonite Zips Up European Barbie Deal with Mattel

New line continues La Vie en Rose collection from Samsonite and Mattel.
License Global

October 25, 2019

Samsonite Zips Up European Barbie Deal with Mattel

The new luggage collection at the heart of Barbie and Samsonite’s latest collaboration, dubbed La Vie en Rose, has been revealed.

Created for all ages, the new capsule is designed for both parents and children looking to tour the world together.

From the Neopulse Barbie line, a collection of large and small pink hardside suitcases, to the black and pink backpacks of the Neodream Barbie range, this capsule is a continuation of Barbie’s 60 years history.

Available now across Europe, the Samsonite x Barbie team-up introduced their first line last April, with La Vie en Rose their latest launch.

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