Breast pump brand Medela has launched a new breast pump tote in collaboration with fashion designer and breastfeeding advocate Rebecca Minkoff.
The tote includes a removable, leopard-print lined bag for holding pump parts and pieces or cleaning items, interior pockets for holding pump pieces or accessories and an exterior pocket for a phone or other personal items.
"As a breastfeeding and pumping mom of three, I wanted to create a bag that is fashionable and functional, that could transition from a pump bag to a diaper bag and beyond," says Minkoff. "With a soft inner print, playful tassels and bold stripe carrying strap, the Medela x Rebecca Minkoff tote goes beyond form and function and represents the beautiful and multi-faceted nature of breast milk feeding and motherhood."
Medela’s pump also features three adjustable straps – one handheld, one shoulder and one detachable crossbody – and an exterior wipeable nylon material for quick cleaning of spills.
"This collaboration is a celebration of our commitment to motherhood and the many millions of moms and babies we've helped over the years," says Melissa Gonzales, executive vice president, Americas, Medela. "Moms look to us to create purposeful, effective and differentiated products, and working with Rebecca's experience as both a breastfeeding mom and designer made for the perfect collaboration. We have long praised her intentional focus on empowering women and motherhood through fashion and it is an honor to continue supporting her motherhood journey."
The new Medela x Rebecca Minkoff debuted at the Rebecca Minkoff New York Fashion Week show on Sept. 15. It retails for $298 and can be purchased exclusively from