The collection will be sold exclusively onHowtoCakeIt.com
with a portion of each sale going to Meals on Wheels. The PopSockets x How to Cake It collaboration was created by The Brand Liaison as licensing agent for the brand.
“Our PopGrips and mounts created in partnership with How to Cake It are a game-changer in the kitchen,” says David Barnett, chief executive officer, PopSockets. “Our design enables an innovative, hands-free and easier baking experience.”
Designed by How to Cake It’s creative team including the brand’s YouTube star Yolanda Gampp, the collection will feature five PopGrip designs including Cotton Candy Gloss, Rainbow Buttercream, Baker’s Bundle, Narwatermelon and How To Tie-Dye It. The exclusive PopGrips will be sold separately as well as part of a “live stream ready” bundle. The bundle includes a PopSockets kitchen mount for hands-free use while baking and following
“Because of COVID, more families are spending more time at home together, baking in the kitchen and learning online,” says Connie Contardi, co-chief executive officer, How to Cake It. “The How to Cake It community in particular has been enjoying our Bake You Happy livestream baking tutorials and this exclusive collection of How to Cake It PopSockets grips, mounts and livestream-ready bundles seek to optimize that experience - making livestreaming from any kitchen easier than ever. And all while giving to Meals on Wheels, a cause we care about and believe in.”
The new collection will debut during a unique PopSockets x How to Cake It livestream kitchen tour taking place Aug. 28 on the live shopping event platform, Livescale.
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