License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


PopSockets, How to Cake It Bake Up Charity Collection

The collection will generate funding for Meals on Wheels.

How to Cake It has announced a new collection of sweet-inspired PopSockets PopGrips and kitchen mounts.

The collection will be sold exclusively on with a portion of each sale going to Meals on Wheels. The PopSockets x How to Cake It collaboration was created by The Brand Liaison as licensing agent for the brand.

“Our PopGrips and mounts created in partnership with How to Cake It are a game-changer in the kitchen,” says David Barnett, chief executive officer, PopSockets. “Our design enables an innovative, hands-free and easier baking experience.”

Designed by How to Cake It’s creative team including the brand’s YouTube star Yolanda Gampp, the collection will feature five PopGrip designs including Cotton Candy Gloss, Rainbow Buttercream, Baker’s Bundle, Narwatermelon and How To Tie-Dye It.  The exclusive PopGrips will be sold separately as well as part of a “live stream ready” bundle. The bundle includes a PopSockets kitchen mount for hands-free use while baking and following along to How to Cake It’s virtual baking classes. The kitchen mounts attach to almost any kitchen surface, from a kitchen island to an oven hood, securely hugging any phone and allowing the chef to stay hands-free.

“Because of COVID, more families are spending more time at home together, baking in the kitchen and learning online,” says Connie Contardi, co-chief executive officer, How to Cake It. “The How to Cake It community in particular has been enjoying our Bake You Happy livestream baking tutorials and this exclusive collection of How to Cake It PopSockets grips, mounts and livestream-ready bundles seek to optimize that experience - making livestreaming from any kitchen easier than ever. And all while giving to Meals on Wheels, a cause we care about and believe in.”

The new collection will debut during a unique PopSockets x How to Cake It livestream kitchen tour taking place Aug. 28 on the live shopping event platform, Livescale. 

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.