for a new fashion collaboration.
The Pokémon Company is exhibiting at
Festival of Licensing
, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29.
Register for free now!
Pikachu electrifies the Le Pliage bags with four exclusive versions in black and white LGP canvas, embossed leather, a numbered, limited edition or in black canvas. Each item features a Pikachu specially designed for the fashion house and wearing a jockey’s helmet that pays homage to the Longchamp logo.
“Our Le Pliage bag has become a platform where all the different aspects of Longchamp can be expressed and can also take us to unknown places,” says Sophie Delafontaine, artistic director, Masison Longchamp. “We hadn’t explored entertainment and gaming before. It’s a very inspiring world, particularly with Pokémon and its iconic mascot, Pikachu. Our two worlds, real and virtual, blend perfectly in this collaboration.”
To help celebrate the collaboration between Longchamp and The Pokémon Company, Pokémon GO players will also be able to show off their fashion with a new Longchamp x Pokémon avatar backpack accessory
“This partnership sees two iconic brands renowned for their creativity and design collaborating on a range of products that uphold Longchamp’s tradition for quality and luxury but add a fun and playful twist that is sure to appeal to fans of both companies,” adds Kenji Okubo, president, The Pokémon Company International.
The bags will be available beginning Oct. 13 on Longchamp.com and other Longchamp points of sales.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.