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Pokémon, Longchamp Team for Fashion

The collaboration will come in four versions.

License Global

September 25, 2020

2 Min Read

French brand Longchamp has teamed with Pokémon for a new fashion collaboration.

The Pokémon Company is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

Pikachu electrifies the Le Pliage bags with four exclusive versions in black and white LGP canvas, embossed leather, a numbered, limited edition or in black canvas. Each item features a Pikachu specially designed for the fashion house and wearing a jockey’s helmet that pays homage to the Longchamp logo.

“Our Le Pliage bag has become a platform where all the different aspects of Longchamp can be expressed and can also take us to unknown places,” says Sophie Delafontaine, artistic director, Masison Longchamp. “We hadn’t explored entertainment and gaming before. It’s a very inspiring world, particularly with Pokémon and its iconic mascot, Pikachu. Our two worlds, real and virtual, blend perfectly in this collaboration.”

To help celebrate the collaboration between Longchamp and The Pokémon Company, Pokémon GO players will also be able to show off their fashion with a new Longchamp x Pokémon avatar backpack accessory item available in-game between Oc. 2 and Nov. 17. Pokémon GO will also be celebrating the collaboration with a special in-game event for all trainers that is timed during Paris Fashion Week. The event will see Pokémon appearing in the wild, challenging trainers in raids.

“This partnership sees two iconic brands renowned for their creativity and design collaborating on a range of products that uphold Longchamp’s tradition for quality and luxury but add a fun and playful twist that is sure to appeal to fans of both companies,” adds Kenji Okubo, president, The Pokémon Company International.

The bags will be available beginning Oct. 13 on Longchamp.com and other Longchamp points of sales.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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