Italian design firm, Pininfarina, and Globics Technology, a subsidiary of National Electronic Holding Limited, have announced a global license agreement to market hybrid and smart watches under the Pininfarina brand. The deal was brokered by IMG, Pininfarina’s global licensing agency. 

“The blend and balance of heritage and innovation has characterized Pininfarina for nearly a century,” says Fabio Calorio, head, UX, ID sales and global brand extension, Pininfarina. “Our unwavering drive toward the future sees the ideal collaboration with Globics and its unique collection of hybrid watches, where classic aesthetics meld with a cutting-edge technological core.” 

Taking inspiration from Pininfarina’s legacy spanning over 92 years, Globics will utilize its experience in the digital watch world to design, manufacture and distribute for Pininfarina. 

Premier collection SENSO will launch in December. 

“We are very excited to work with Pininfarina in creating a line of watches that will redefine the hybrid smartwatch sector,” says Loewe Lee, managing director, Globics Technology. ”Our hybrid smartwatch concept is centered around a classically designed watch with smart technology and capabilities. We wanted to focus on the watch as an aesthetic timepiece while finding a distinctive balance to be a platform for technology.” 

Related:IMG’s World Domination