Roc Nation’s apparel brand, Paper Planes, has announced a collaboration with Lids.
Available for purchase at select Lids stores, the new Paper Planes Crown Fitted hat puts a spin on the New Era 59Fifty fitted cap with six different colorways and features the Paper Planes logo and pin. The deal makes Lids the first national apparel retailer to sell Paper Planes headwear.
“We’re honored to bring Paper Planes to our customers as we continue to grow our selection of 59FIFTY fitted caps,” says Lawrence Berger, chairman, FanzzLids Holdings. “The Paper Plane teaches you to imagine and the fitted hat carries a narrative of its own, especially to those who are familiar with the intersection of hip hop and streetwear. This collaboration is about bringing aspirational hip hop lifestyle and culture to the masses, and this partnership is where those two stories meet in the middle.”
The Crown Fitted caps are now available at select Lids stores nationwide and Lids.com.