Pair Eyewear Debuts Van Gogh Collection

Pair Eyewear, a direct-to-consumer and customizable eyewear brand, has launched its Van Gogh collection. The capsule collection, created in collaboration with The Van Gogh Museum and brokered by the museum's licensing agency, IMG, includes seven top frames and accessories. Each piece is inspired by some of the artist's most iconic works, including The Yellow House (1888), Wheatfield (1888), and View of a Butcher's Shop (1888). This collection also includes a new top frame case and cleaning cloth set, marking the first time Pair Eyewear is unveiling co-branded eyewear accessories. 

"We love partnering with creative forces that allow us to push the boundaries of eyewear design,” says Sophia Edelstein, co-founder and co-chief executive officer, Pair Eyewear. “Working with the Van Gogh Museum has been a thrilling opportunity to celebrate one of history's most beloved artists through our frames."  

"This collection speaks directly to the core of our values at Pair as we seek to breathe joy and creativity into eyewear," says Nathan Kondamuri, co-founder and co-chief executive officer, Pair Eyewear.  

The launch follows Pair Eyewear's expansion into the U.K. and Australia, along with the opening of a second manufacturing facility in Irvine, Calif.  

Related:Van Gogh Museum is On the Move