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Nautica, Madison Lifestyle NYC Get Hydrated

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The bottle collection focuses on sustainability.

Madison Lifestyle NYC and global lifestyle brand Nautica introduce a new eco-friendly reusable bottle collection, Nautica Hydration, inspired by the brand's ongoing efforts to reduce its environmental footprint.

"The Nautica Hydration line stays true to the brand essence of bringing the inspiration of the sea into everyday products that are modern and innovative," says Jody Martin, vice president, sales and merchandising, Madison Lifestyle NYC. "The collection also aligns perfectly with the lifestyle and trends of today as consumers look for products that are versatile and environmentally responsible."

The Nautica Hydration collection is made from professional-grade stainless-steel, free of BPA, and is recyclable. Each bottle is double-walled and insulated to keep beverages cold for up to 24 hours or hot for eight hours.

 "The Nautica Hydration collection echoes the brand's message of sustainability of leaving as little of an impact on the environment as possible," says Naushaba Moeen, executive vice president, brand, lifestyle, Authentic Brands Group, owner of Nautica. "The simple yet innovative designs and features complement the Nautica brand experience whether in the home, in the gym or on the court."

The new Nautica Hydration collection ranges from $15-$50 and is available at select specialty retailers, department stores and online at and

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