GlassesUSA.com and Hilary Duff have announced their new line AM/PM as part of their joint brand Muse x Hilary Duff.
The collection holds a total of 14 new frames in 23 different colors and patterns. It is the fourth launch of the joint brand and consists of new models named after strong women who have influenced Duff.
“I’m constantly pushing myself to be on top of everything - work, family, friends, my well-being - and even though they’re all different parts of me, they connect like the links of a chain,” says Duff. “That’s what AM/PM means to me: we created different styles that can represent all the different sides of you. Your day is your playground, so just have fun with it.”
The latest collab between Muse and Duff comes with what GlassesUSA.com calls “an edgier, more urban aesthetic.” Muse x Hilary Duff first launched an original collaboration in Jan. 2018, and the second and third drops in the brand’s collection were the Bold and Holiday Capsules, respectively.
“The three previous Muse x Hilary Duff collections were such a success that they turned the brand into a best-seller among the premium category at GlassesUSA.com,” says Daniel Rothman, chief executive officer and co-founder, GlassesUSA.com. “The Muse x Hilary Duff brand truly grew with each collection and what mainly helped us continue its developing story was the feedback we received from customers. We listen to them so we can cater to their eyewear needs and offer the highest quality of frames, trendiest
designs and state-of-the-art lenses.”
The AM/PM Collection is available online exclusively at GlassesUSA.com.