Mondottica Group Signs Eyewear Brand Partner, Millie Bobby Brown’s florence by mills

In a deal brokered by IMG, Millie Bobby Brown’s florence by mills will have a range of sun and optical eyewear.

License Global

July 1, 2024

1 Min Read
florence by mills eyewear, Mondottica Group
florence by mills eyewearMondottica Group, IMG

Global eyewear brand partner, Mondottica Group, is partnering with florence by mills. In a deal brokered by IMG, actress Millie Bobby Brown’s Gen-Z-focused beauty, lifestyle and fashion line, florence by mills, is partnering with Mondottica Group on a range of sun and optical eyewear styles. 

Launched in 2019, florence by mills is a lifestyle brand that has garnered success in the fashion and beauty arenas. The brand continues its expansion into fashion accessories, selecting Mondottica Group’s expertise in eyewear and distribution.

“Mondottica Group is thrilled to launch eyewear with florence by mills,” says Tony Pessok, chief executive officer, Mondottica. “Millie Bobby Brown has a huge global influence, and we are excited to welcome her as our latest brand partner. Her original take on eyewear has been combined with Mondottica Group’s expertise in quality construction and stylish design, resulting in fun and confident eyewear styles that will appeal to her generation and beyond.” 

Featuring pastel-colored acetates and metal frames with the florence by mills lightning bolt brand signature, the new SUN24 and Optical 24 collections are made using sustainable, renewable acetate and incorporating significant amounts of certified recycled content, continuing Brown’s brand ethos of being environmentally conscious with the hope of making the planet a better place for everybody. 

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