Miffy has paired up with Edinburgh-based luxury accessories brand Strathberry and bag brand LeSportsac to create two purse and accessory lines.
Available in two signature color palettes, the Strathberry x Miffy collection features silk scarves, coin purses, miniature totes and playful handbags. Price points range from $115 for the scarves to $750 for the mini totes.
LeSportsac’s collaboration consists of 30 items ranging in price from $24-$130. Each item features Miffy stories. The collection include bags, pouches, backpacks and wallets.
“Both brands have melded Dick Bruna’s simplicity and clean lines with their unique design aesthetic,” says Marja Kerkhof, managing director, Mercis, the brand’s worldwide licensor. “We are delighted by the immediate success of both collections, underscoring the appeal of Miffy product at both premium and more accessible price points.”
The line coincides with the animated bunny’s 65th anniversary. To honor the occasion Miffy has previously been licensed to companies such as Licensed to Charm.