To mark the launch, there is a special digital birthday launch party event planned for June 21 to coincide with Miffy’s 65th birthday celebrations.
The launch collection features mini charm necklaces with a tiny Miffy head, associated flower or button icon, two larger sizes of Miffy head necklace, two full body standing Miffy pendants and more.
The full collection is on sale atwww.licensedtocham.com
from June 15, and ready-to-wear items will also be available worldwide via selected e-commerce partners and retail outlets.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.