Miffy Jewelry Line Launches

The launch coincides with Miffy’s 65h birthday.
License Global

June 12, 2020


Licensed to Charm has announced the launch of the official Miffy jewelry collection based on the character created by Dick Bruna in 1955.

To mark the launch, there is a special digital birthday launch party event planned for June 21 to coincide with Miffy’s 65th birthday celebrations.

The launch collection features mini charm necklaces with a tiny Miffy head, associated flower or button icon, two larger sizes of Miffy head necklace, two full body standing Miffy pendants and more.

The full collection is on sale at 


 from June 15, and ready-to-wear items will also be available worldwide via selected e-commerce partners and retail outlets.

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