
September 1, 2020

has partnered with
, a leading sports retailer, for
new Melvin Gordon customizations
– available now at all retail locations with a Custom Zone by Lids. Gordon is also working with Lids’ creative team on his own hat design, set to be released later this year and will be featured in a series of branded content.
“I have been a member of the #LidsLoyal since I was a kid,” says Gordon. “Going to the mall and getting a new hat from Lids has always been a special experience. To be able to partner with such an iconic retailer and ultimately create my own custom hat design is really special to me.”
Gordon – the first NFL player Lids has formally partnered with – initially teamed up with the retailer in October 2019, when the football star joined the company as a Store Associate and its first #HAThlete in a viral campaign called
.
“Melvin Gordon is an incredible athlete on the football field, but we are more excited to partner with
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.