has partnered with
, a leading sports retailer, for
– available now at all retail locations with a Custom Zone by Lids. Gordon is also working with Lids’ creative team on his own hat design, set to be released later this year and will be featured in a series of branded content.
“I have been a member of the #LidsLoyal since I was a kid,” says Gordon. “Going to the mall and getting a new hat from Lids has always been a special experience. To be able to partner with such an iconic retailer and ultimately create my own custom hat design is really special to me.”
Gordon – the first NFL player Lids has formally partnered with – initially teamed up with the retailer in October 2019, when the football star joined the company as a Store Associate and its first #HAThlete in a viral campaign called
“Melvin Gordon is an incredible athlete on the football field, but we are more excited to partner with
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