Manchester City F.C. Scores Affinity Brand Partners Deal

The agreement grants Affinity the right to produce and sell branded watchbands, including Apple Watches and Apple Airpods case covers.

License Global

March 12, 2020

Affinity Brand Partners has announced that it has signed a licensing agreement with Manchester City Football Club of the Premier League to produce and sell wearable and hearable technology accessories.

The multi-year, non-exclusive deal covers branded watchbands for smartwatches, including Apple Watches, Fitbit, Garmin and Samsung products, as well as Airpods, in the United Kingdom, European and North American markets. This agreement is the first for Affinity Brands with a European soccer club.

“Apple Watches and the entire wearable and hearable technology sector is one of the fastest growing technology retail sectors in the world,” says Dave Schowalter, owner, Affinity Brand Partners. “We’re pleased that a global brand such as Manchester City can see this and the value of granting a product license to Affinity to bridge together the world’s most recognized sports franchises with the people utilizing this technology.”

The watchbands are available in three substrates, silicone, leather and

stainless steel, and a number of bands also fit traditional watches.