Luxottica Extends Eyewear Deal with Chanel

The Italian eyeglass manufacturer Luxottica announced last week the extension of its brand licensing agreement with Chanel. Luxottica has been making and distributing Chanel sunglasses and optical frames since 1999, and the new agreement runs three ye

April 6, 2018

1 Min Read

ars with an option for another three. Financial terms were not announced.

Luxottica’s marketing director Antonio Miyakawa said the deal solidifies the Italian company’s leadership in the luxury end of the market.

The arrangement is focused on exclusivity, with the Chanel brand to be offered to 4 percent of the optical shop market worldwide, just a fraction of Luxottica’s reach, Miyakawa said.

Luxottica, the largest eyewear manufacturer in the world by sales, also produces sunglasses under the Ray-Ban brand and recently completed the purchase of Oakley.

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