Lonely Planet and Samsung have joined forces to combine Samsung’s mobile devices and various custom solutions with Lonely Planet’s content.
Components of the deal include Samsung devices used to create video and photography content for Lonely Planet’s flagship campaign Best in Travel 2017; Lonely Planet-themed watch faces for the Samsung Gear S3 smartwatch; and a dedicated Gear S3 smartwatch app to accompany Lonely Planet’s “Guides” app for travelers.
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