Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
July 19, 2022
Little Words Project, a bracelet brand that inspires kindness and positivity, and Crayola are collaborating on a colorful line of bracelets for this year’s back-to-school season to remind wearers to “Be Colorful, Be You.”
Each of the six styles from the collection is inspired by color, creativity, uniqueness and fun. The new collection also includes a special edition bracelet crafted to recognize educators and their positive influence on students.
“At Little Words Project, we look to partner with brands that help us bring meaningful and exciting products and stories to life,” says Adriana Carrig, founder, chief executive officer, Little Words Project. “Crayola is the perfect partner for our nostalgic customer who needs a little bit of that childhood inspiration and positivity in their lives.”
“We’re thrilled to have a mission-driven partner in Little Words Project,” says Warren Schorr, senior vice president, business development, global licensing and experiences, Crayola. "The words—and colors—included on every bracelet in our collection were chosen to inspire creative confidence in all of us.”
The Crayola x Little Words Project bracelets will be available through Littlewordsproject.com, the brand’s flagship store location in New York City and select retailers.
Read more about:Crayola
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
BuzzFeed Sells Complex: Is the Reign of BuzzFeed Over?Feb 22, 2024
The Hershey Company is Making Life SweeterFeb 22, 2024
The emoji Company and tonies Launch Potty Training Tonie Featuring ‘Poo’Feb 22, 2024
Viacom18 Consumer Products, Papa Don’t Preach Launch Garfield CollectionFeb 22, 2024