The prints in the collection are representative of a gateway into Johnson's fantasy world, with the comfort and reliability of Knix.
"I'm nuts for Knix,” says Johnson. “I've never had so much fun collaborating with a design team who understands Betsey Johnson while being able to create pieces that I, myself, want to live in every day. From the tiniest bikini brief to comfy cozy PJs and sexy slip dresses, my Knix collection is a complete wardrobe. Wear it under, wear it over. Inside or outside. Simple as that, all you need is Betsey Johnson x Knix to have a little fun this season!"
To accompany the collection's prints, AR integration with the use of filters is available on Knix's Instagram channel to give customers the opportunity to see the world of Betsey Johnson. The filters are inspired by the four prints of the collection:
The collection launches April 12 worldwide.
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