Kendra Scott Collaborates with Dolly Parton on Jewelry Collection

The collection celebrates Dolly Parton’s song, "Love Is Like a Butterfly."

License Global, Content Editor

November 14, 2024

2 Min Read
Kendra Scott Collaborates with Dolly Parton on Jewelry Collection
Dolly Parton and Kendra ScottDolly Parton, Kendra Scott

Jewelry designer, Kendra Scott, has launched a limited-edition collection designed in partnership with Dolly Parton. It marks the beginning of a multi-year collaboration that brings together Parton's larger-than-life style with Scott’s signature gemstones and silhouettes. Inspired by Scott's admiration of Parton and her iconic 1974 song, “Love Is Like a Butterfly,” each piece in this limited-edition collection embodies Parton's spirit as a beacon of creativity and giving back.   

The collection features the Dolly Parton x Kendra Scott 1974 Necklace, with exactly 1,974 statement butterfly necklaces created; which shares a birth year with Scott. Featuring ten unique designs adorned with signature Kendra Scott silhouettes and iconic gemstones, this collection captures the themes of love, joy and self-expression at the heart of Parton’s legacy. 

"It's hard to put into words what Dolly Parton means to me,” says Scott. “She's the ultimate role model: a prime example of staying true to yourself, believing in the power of art and creativity, and giving back along the way. I've admired and looked up to Dolly my whole life, and working with her has truly been a full circle, pinch-me moment. I've looked to her—as so many of us can and do—for inspiration, humor, and kindness. This collection captures that beautifully and I'm so proud for fans to explore a jewelry collection that can live up to the absolutely singular Dolly Parton.” 

Related:Yellow Rose by Kendra Scott Announces ‘Yellowstone’ Collection

"Before I ever met Kendra, I was aware of her reputation as a self-made woman, her kind heart and of course, her wonderful jewelry line,” says Parton. “I was honored to learn she was a fan of mine and even more honored when she asked me if I wanted to partner on a jewelry collection based on my song, 'Love Is Like a Butterfly'. Naturally, I said yes. The more I get to know Kendra, the more I love her. She's the real deal, beautiful inside and out. I hope you enjoy our collection as much as we've enjoyed each other while putting it together for you."  

The collection, which was facilitated by Parton's licensing agency, IMG, marks the beginning of a multi-year partnership, with the collection available online at Kendrascott.com. To celebrate, there will be exciting launch events and elevated shopping experiences at select stores, offering fans a chance to immerse themselves in this unique collaboration. 

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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