Kathy Ireland Partners with Bright Innovations for At-Home Jewelry Cleaning System

The duo will launch a Kathy Ireland-branded jewelry cleaning and sanitizing system.
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License Global

February 21, 2020


Kathy Ireland Worldwide and Bright Innovations have entered into a partnership for an at-home fine jewelry cleaning and sanitizing system – GemSpa by Kathy Ireland.

“We are very excited to partner with kathy ireland Worldwide, the best brand in the world to bring this revolutionary product to the global marketplace, and to bring the importance of jewelry hygiene to the forefront,” says David Bellman, founder, Bright Innovations.

The multi-patented device includes a locking mechanism, a jewelry bar that holds up to three stud/hoop earrings and a large jewelry bay to place necklaces, bracelets and pendants.

“We are delighted to partner with David and his incredibly innovative team,” says Ireland, chair, chief executive officer and chief designer, Kathy Ireland Worldwide. “As I learned from my beloved hero and mentor, Elizabeth Taylor, who taught me almost everything I know about exquisite gems, jewelry is something most of us cherish and consider prized possessions, and not only do we want to

keep them clean and sparkling at all times, we want to make sure that they are not the source of harmful bacteria for us and our loved ones. The GemSpa by Kathy Ireland system is effortless, convenient and an easy at-home solution for jewelry hygiene, with professional cleaning results that keep your family safe and healthy, by removing the harmful bacteria that builds up on rings, bracelets, and earrings from everyday wear.” 

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