Multi-year agreement sees Centric create a line of fashion accessories using the Jessica Simpson brand.

License Global

November 15, 2019

1 Min Read
Jessica Simpson logo.png

Sequential Brands Group and Centric Brands have announced a multi-year licensing agreement with to develop, manufacture and distribute a line of fashion accessories with the Jessica Simpson brand.

Centric will meld their expertise with Simpson’s in-house team to ensure the range reflects the brand’s philosophy that fashion should be fun, approachable and celebrate all women.  The handbag collection will showcase easy-to-wear silhouettes like double handle satchels, totes, hobos.  The jewelry collection will feature mixed-media styling and come in a range of stylings.

“We are thrilled to be working with a powerhouse like Centric Brands on our handbags and jewelry collections,” says Simpsons.  “Accessories are essential to the Jessica Simpson Collection and to every woman’s closet.  They allow us to create multiple looks out of each outfit and make each of those looks stand out.”

Handbags in the collection will launch in Spring 2020 and retail between $78-$118. Fashion jewelry in the line will retail between $18-$58 and debut in April.  Both will be available on Simpson’s newly launched direct-to-consumer site, www.jessicasimpson.com, and department stores that carry the Jessica Simpson Collection.

“We are excited to partner with Jessica and with Sequential Brands to support the continued growth of Jessica Simpson handbags and jewelry,” adds Jason Rabin, chief executive officer, Centric Brands. “The Jessica Simpson collection is an accessible, fashion forward lifestyle collection and we see significant opportunity to build upon the brand’s iconic handbags and jewelry collections and to bring it to new heights.”

Sequential added the Jessica Simpson brand to its portfolio in 2015. Since handling the rights of the brand, Sequential has inked deals with Parlux and Zales.

About the Author(s)

License Global

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