Jennifer Lopez Steps into DTR Deal with DSW

The artist and entrepreneur will partner with Designer Brands to develop and produce the “JLo Jennifer Lopez” collection, a line of footwear and handbags.

"We are excited to bring customers the ‘JLo Jennifer Lopez’ collection, a new brand available exclusively at DSW," says Roger Rawlins, chief executive officer, Designer Brands. "Our collaboration with Jennifer Lopez supports Designer Brands' strategy of growing market share through differentiated products and differentiated experiences. We are creating a unique and powerful new business model. We're thrilled to team up with Jennifer for this extraordinary opportunity," said Rawlins. Her emotional connection with her fans and passion for authentic self-expression, fused with Designer Brand's world-class design capabilities and powerful retail expertise, will be a blockbuster." 

The collection will be sold exclusively at DSW Designer Shoe Warehouse

"Since the beginning of my career, I've wanted to do it all - music, mov­ies, and fashion,” says Lopez. “There are so many facets to my career, and that's what I wanted to bring to my collection with DSW. With high quality products and accessible pricing, DSW is the perfect partner to reach a broader audience. It's been incredible to build a brand with the talented team at Camuto Group. With this collection, it's my hope that people can find shoes they love and express multiple sides of themselves, all while remaining true to their most authentic self."

The footwear and accessories line will debut this spring, with handbags to follow.