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Jared, James Allen Open First Concept Store

The collaboration promises to deliver “an unparalleled consumer experience.”

Jewelry retailer Jared and online diamond store James Allen have announced the grand opening of a new concept store in Frederick, Maryland. The store combines Jared’s professional diamond consultants and customer service with James Allen’s large variety of diamonds.

The Jared x James Allen concept store provides an environment that is a departure from a traditional jewelry store.

The space includes traditional case displays for browsing with a different approach. Each case opens in the front, and guests are able to walk around the display for a full view from all angles. Jewelry consultants work side by side with guests rather than the traditional “behind the case” position. For those shopping for bridal items and who seek a more tactile experience, a hands-on product experience that encourages customers to “touch and try on” at the James Allen Gathering Table will be available. A range of engagement ring samples, stone replicas and settings are available, while guests can grab a coffee or a treat at the Jared coffee bar.

“At Jared, we are very proud to be more than a store that sells beautiful jewelry,” says Bill Brace, chief marketing officer, Signet and executive general manager, Jared. “We are passionate and dedicated jewelers who delight in helping guests express their affection. Our collaboration with James Allen allows Jared the opportunity to create a new and richer experience for our customers and create a modern environment for jewelry shopping.”

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