Inspired by crayon designs and colors, the invisibobble product design team worked with Crayola to incorporate these elements into the products and packaging, for a complete co-branded experience. The initial invisibobble x Crayola collection features a kids 10-piece multipack and five-piece multipack in the original traceless hair ring design and a kids two-piece set in the Sprunchie design. This ongoing partnership falls in line with invisibobble’s focus on expanding its business in the kids’ hair accessories space.
“Invisibobble’s playful spirit and hair-loving accessories are meant to empower you to celebrate your individuality while looking and feeling your best,” says Anthony Melzi, chief executive officer, North America, New Flag GmbH. “Crayola inspires people of all ages to express themselves through color, making this a natural partnership for our brands.
The invisibobble x Crayola collection marks the brand’s first artistic partnership specific to the North American market and celebrates Crayola’s first hair accessories partnership.
“Health & Beauty is a core licensed category for Crayola,” says Warren Schorr, vice president, global business development and licensing, Crayola. “Color, creativity and self-expression are central to the Crayola brand, and are key characteristics for successful beauty or fashion offerings. We believe our partnership with invisibobble, an innovator in the space, adds a whimsical and colorful touch point to consumers’ daily routine.”
The invisibobble x Crayola collection will be available at invisibobbleus.com, Ulta.com, Target.com, Amazon.com, CVS, Kohl’s and Meijer.
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