Highlights Expands into a New Category with School Ready Lifestyle Line

The collection includes Highlights backpacks, lunch totes, water bottles and more.
License Global

June 28, 2022

The unicorns and rainbows-themed backpack from the Highlights Back-to-School collection.
The unicorns and rainbows-themed backpack from the Highlights Back-to-School collection.Highlights

Highlights has expanded its licensed products program into the lifestyle category.  

With Highlights-exclusive designs in four themes - unicorns and rainbows, dinosaurs, space and a


signature called Do Great Things, the back-to-school lineup has hidden pockets and comes with ways to customize.  

Highlights backpacks have three exterior pockets and an interior tablet pocket, straps with reflective strips, gear loops and includes compartments to keep things in place. ​ 

The Highlights signature red is found on all the styles, with padded and adjustable straps. 

The lunch totes are made of a soft but durable fabric, insulated and food-safe interior and sized to fit in the backpack or attached to it. ​Reusable and easy-to-clean, inside there is a zipper pocket for added storage. 

Equipped with a pop-up, spill and leak-proof spout, the 20-oz. water bottles are vacuum insulated so beverages can be kept hot or cold for six hours and won’t produce condensation. 

The pencil cases feature an

easy-to-clean, durable design and are sized to take on the go or store in the Highlights backpacks.  

The branded T-shirt collection come in assorted designs and have features like glow-in-the dark, changing color in the sun, gamification of mazes, puzzles and finding hidden objects and scents. 

Developed with teachers and designed for busy families, the learning subscription boxes are made for learning at home.  

The first box includes a School Success Starter Kit, Highlights has launched a 15 Minutes-A-Day Subscription Box with a program guide, wall-sized progress poster, sticker rewards sheet and double-sided wipe-clean writing practice board. 

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