HEAD has signed a deal with Elysee Group, a German watchmaker. The new watch collection includes different watch series with their own character, named after venues of various Olympic Games, from chronographs and three-hand watches to smartwatches and wearables. Each watch is equipped with a stainless steel, aluminum or carbon case and solar movement.  

“Although the smartphone generations are more and more refusing to wear watches, we believe that a watch is foremost a precious accessory for everybody and that to measure the time is something still needed,” says Giuseppe Faranna, vice president and division manager, licensing, HEAD Sports. “Not only for athletes, but up to just a fan of the brand, and therefore we are happy that we found with Elysee a partner who shares those values with us. We are looking forward to seeing those great watches [in] retail around the world!”  

The highlight of the new collection is the selection of modern smartwatches: Los Angeles, Moscow and Seoul. In conjunction with the HEAD Watches app, features of the smartwatch can be coupled with popular smartphones to track health checks and various sports.   

“We are excited [and] honored to add HEAD into our brand portfolio,” says Julian Seume, managing director, Elysee Group. “We are confident Elysee long-standing watchmaking expertise will highlight the iconic HEAD brand sporty DNA bringing innovative and appealing state of the art watches into this fast-growing watch segment.”