To help support and create awareness for the initiatives of non-profit organization The Trevor Project, Guess Watches has designed a rainbow-themed timepiece collection inclusive of five colorful watches, as a tribute to the LGBTQ flag.
The #WornWithPride collection features an iridescent blue plating 40mm case and rainbow printed top ring on a white silicone strap. Additional styles host rainbow glitter accents and multi-color patterned dials.
Along with the collaboration, Guess Watches will donate $25,000 to The Trevor Project this year.
"As a global fashion leader, Guess Watches celebrates individuality and diversity in all ways,” says Ann Marie Santo, vice president, global marketing, Guess. “Our #WornWithPride collection symbolizes the importance of embracing equality for all across the globe. We support the LGBTQ community and stand together with The Trevor Project with our contribution towards the continuation of the life-saving services they provide."
The Trevor Project works to save young lives by providing free and confidential support through its 24/7 phone lifeline, chat and text crisis services. The organization also runs TrevorSpace, the world's largest safe space social networking site for LGBTQ youth, and operates education, research and advocacy programs.
The #WornWithPride collection is available on guesswatches.com.