“We are excited to channel Goodyear’s rich racing pedigree and the ingenuity of B.R.M artisans to create some world-class timepieces,” says Christian Jurado, global director, licensed products, Goodyear.
In a deal brokered by IMG, B.R.M Chronographes will create two designs of these exclusive watches as well as a desk clock. The Goodyear logo will be on the dial and on the black crown, which features a Goodyear tire. Another element inspired by motorsport is the glass back that allows view of the mechanism inside. The chronograph includes a black tachymeter with white hands.
Goodyear and B.R.M Chronographes are launching the timepieces in September at exclusive retail locations as well as online.
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