Goodyear has combined a global licensing collaboration with a motorsport agreement to launch an exclusive watch collection with French luxury watch specialist B.R.M Chronographes. 

“We are excited to channel Goodyear’s rich racing pedigree and the ingenuity of B.R.M artisans to create some world-class timepieces,” says Christian Jurado, global director, licensed products, Goodyear.

In a deal brokered by IMG, B.R.M Chronographes will create two designs of these exclusive watches as well as a desk clock. The Goodyear logo will be on the dial and on the black crown, which features a Goodyear tire. Another element inspired by motorsport is the glass back that allows view of the mechanism inside. The chronograph includes a black tachymeter with white hands. 

Goodyear and B.R.M Chronographes are launching the timepieces in September at exclusive retail locations as well as online.