Foster Grant Unveils ‘Wicked’ Collection of Sunglasses

Foster Grant, a leading over-the-counter eyewear brand, has announced the release of its limited-edition Wicked x Foster Grant sunglasses collection. The custom eyewear is inspired by Universal Pictures’ upcoming film, “Wicked.” Designed to capture the whimsical and dynamic essence of the story’s two lead characters, Elphaba and Glinda, this exclusive collection offers fans a chance to express their love for the world of “Wicked” in a stylish and bold new way. 

Available now, while supplies last, the collection includes eight custom-designed pairs of sunglasses: four inspired by the daring and powerful Elphaba and four by the charming and glamorous Glinda. Each pair embodies these characters’ distinctive personalities (and colors) through styling, embellishments and designs that give a nod to the fashion in the movie. With only a limited number produced, these exclusive designs won’t be restocked, appealing to collectors and fashion lovers alike. 

“The Wicked x Foster Grant collection brings new and exciting styles to our overall portfolio,” says Mark Flanagan, senior director, product development, Foster Grant. “All of the exclusive designs are custom toolings based on early clips of the movie and behind-the-scenes access to the costuming and sets. The process allowed our global design team to fully express their creativity and bring these spellbinding styles to life.” 

Related:‘Wicked:’ A Product Campaign that Defies Gravity

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“We jumped headfirst into the entrancing world of ‘Wicked’ to create a collection that truly captures the magic and personality of the main characters,” says Denna Singleton, senior vice president, marketing, Foster Grant. “Our sunglasses bring out the boldness of Elphaba and the elegance of Glinda, giving fans a chance to step into their shoes – or rather, their shades – with a touch of flair.” 

The Wicked x Foster Grant sunglasses collection is available globally on Foster Grant.com on the Foster Grant Amazon storefront and soon through leading retailers, including Walmart.com, Tesco and MercadoLibre.com.