Fendi and eyewear creator Thélios have announced its exclusive partnership for the design, development, production and distribution of the Maison's eyewear category.

"We are proud to start this new adventure with Thélios, who in parallel to Fendi, is truly committed to Italian craftsmanship, creativity and innovation,” says Serge Brunschwig, chief executive officer, Fendi “I'm confident that this new partnership will mark a successful new chapter of Fendi's long history in eyewear.”

The first release under this partnership is the fall/winter 2021 collection, comprised of sunglasses and optical frames. The collection will be available in Fendi stores and Fendi.com, as well as within Thélios's selective distribution network in July.