Fanattik Readies ‘SpongeBob SquarePants’ Gift Line

Fanattik has signed a pan-European gift license with ViacomCBS Consumer Products for Nickelodeon’s “SpongeBob SquarePants.”

“’SpongeBob’ continues to permeate pop culture with boundless positivity and fun,” says Mark Kingston, senior vice president, international, ViacomCBS Consumer Products. “We’re excited to expand this iconic franchise in the gift license space through a partnership with Fanattik, a company which shares many of the same fun brand tenants as our favorite absorbent sponge! True to SpongeBob form this product is sure to deliver happiness!”

“An internationally beloved and timeless brand, ‘SpongeBob SquarePants’ is one of the most watched programs in the world with 100 million global viewers monthly and a feature film on the way in 2021,” says Anthony Marks, managing director, Fanattik. “This was a brand the whole team wanted to have in the Fanattik portfolio.”

Multiple pan-European licensing agreements have been signed, but this is the first time Fanattik have partnered with an animated show.

“With half of all viewers being adults, we are going to make sure the products we create appeal to the original fans as well as new ones,” says Melissa Tudor, head, product development, Fanattik. “Each item will have that Fanattik twist which makes our pieces stand out from anything else in the market.”

The deal covers home décor, barware, gifts and collectibles and products will be available from September in gift and toy stores across Europe.

“Fanattik works with all levels of the European gift market so we are asking gift and toy retailers that are not already talking to us, to contact myself to book a video appointment to learn more about our upcoming SpongeBob range,” says Luiz Ferreira, sales head, Fanttik.