Falke and Haribo Announce New Collaboration

New sock collection features five colorways.

License Global, Content Editor

December 12, 2022

1 Min Read
All sock colorways in the collection.
All sock colorways in the collection.Falke

Sock brand, Falke, has collaborated with confectionary brand, Haribo, to launch a sustainable sock collection, in a deal facilitated by Haribo's global licensing partner, IMG. 

The joint collection features the sustainable Falke family socks in five colorways, with Haribo embroidery motifs. The range includes black and white socks for men and women and white and dark blue socks for children, which are adorned with the original Haribo Goldbear wearing the red bow. The embroidery design and the three additional colors are adapted to the look of the eye-catching Goldbears. In addition to the embroidered socks, a “Design Your Own” white pair of socks is also available with Goldbears print and textile pens for children to unleash their creativity.

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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