Sock brand, Falke, has collaborated with confectionary brand, Haribo, to launch a sustainable sock collection, in a deal facilitated by Haribo's global licensing partner, IMG. 

The joint collection features the sustainable Falke family socks in five colorways, with Haribo embroidery motifs. The range includes black and white socks for men and women and white and dark blue socks for children, which are adorned with the original Haribo Goldbear wearing the red bow. The embroidery design and the three additional colors are adapted to the look of the eye-catching Goldbears. In addition to the embroidered socks, a “Design Your Own” white pair of socks is also available with Goldbears print and textile pens for children to unleash their creativity.