Musician Elton John launched his 60-piece eyewear line at Sam’s Club and Walmart. Gap and De Rigo have launched their first collection of branded eyewear through their partnership, delivering a line of sunglasses and optical wear for adults, juniors and kids.
In sports, Smith partnered with Crayola for a capsule collection of snow goggles for the winter season. Tennis lifestyle brand, Prince and luxury eyewear brand, Illesteva, released a limited-edition collection of sunglasses inspired by the early days of Wimbledon.
One of the biggest eyewear companies in the world, EssilorLuxxotica,
Brand licensing is a big part of fashion, but fashion extends beyond essential apparel. For some, accessories add to their wardrobe and can complete a look they want to achieve.
For the licensing industry, it’s a good look. According to
License Global’s Top Global Licensors Report
, most licensors said that brand collaboration at retail was paramount to their growth strategy for 2023, including accessories.
Accessories are also a big part of a licensee’s world. In
November’s Leading Licenees report
, about a third of licensees on the list created licensed accessories in 2022.
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