Essenti’ial Creates Backpack for Panini’s 60th

Panini is celebrating its 60th birthday with a new collab.
License Global

June 11, 2021

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Panini celebrates its 60th anniversary this year and is kicking off the celebrations with a collaboration with Essenti’ial.

The exclusive collaboration between the two Italian companies has resulted in a limited-edition Essent’ial x Panini Medium Messenger backpack, for sale in the respective online shops.

"The idea is to offer an exclusive and high-profile product, capable of elevating the element that has always distinguished Panini the most: paper processing,” says Deboraa Bonisoli, marketing executive, out licensing, Panini. “All this combined with the desire to collaborate with local companies, a ‘Made in Italy’ reality. Essent’ial is 100 percent part of this project, which will soon be populated by other partners.”

Paper was the key element that led to the birth of the collaboration between two Italian companies.

The products were created through the use of natural materials, recycled materials and washable cellulose.

The collaboration involves the creation of a limited edition Essenti’ial

x Panini Medium Messenger backpack, on sale in their respective online shops now.

"A fact that makes this backpack even more special is that the CO2 emissions from its production are 97 percent lower than the emissions of a synthetic fiber backpack,” says Albano Ghizzoni, founder, Essent’ial. “For Panini, it is a true celebration in full respect of nature.”

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