Emoji, Vistaprint Team for Mask Printing

The Emoji and Vistaprint mask partnership also includes a donation program for small businesses across the U.S. and Canada.

License Global, Content Editor

January 11, 2021

2 Min Read
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Vistaprint has partnered with the emoji company to produce new face masks featuring emoji brand icons.

This collaboration pairs the emoji company’s digital icons with Vistaprint’s masks to bring a new collection to the market. Available in the U.S. and Canada, the emoji collection features a variety of designs including some of the most popular emoji brand icons giving consumers plenty of options to choose from.

Emoji will donate 10 percent of sales to help empower small businesses across the U.S. and Canada. To date, Vistaprint has raised more than $5 million in cash and in-kind product donations to support small businesses and communities through its mask sales.

“With face masks being such an important part of daily life, we welcomed the opportunity to partner with Vistaprint for high quality face masks that empower consumers of all ages to express themselves in unique and fun ways,” says Marco Hüsges, chief executive officer and founder, the emoji company.

Vistaprint’s RFS masks have a 3-dimensional chin structure, a bendable nose bridge and adjustable straps to give the reusable face mask an all-day long fit. Designed with wearability in mind, the masks are available in a wide range of colors and prints for both adults and children. Sold separately in packs of ten, filters can be inserted into the RFS masks. Each filter can be used for up to 12 hours.

“We are excited to be launching this playful collection of that will bring some light and fun to people’s everyday attire,” says Erin Shea, director, North America, Vistaprint. “We use digital icons every day to express ourselves on social media, in text conversations and emails. Self-expression is important and we believe that a mask should not limit a person’s ability to express themselves. Our mask design partnership with the emoji brand is one way we’re helping people do just that.”

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The Emoji Company

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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