Emoji- The Iconic Brand has teamed with UBS GOLD to bring emoji icons to the form of gold and precious metal jewelry.

"UBS Gold x Emoji are products that represent our daily lives, mood expression designs combined with beautiful jewelry that can be used as a form of communication and expression towards others,” says Henry Kwee, senior licensing manager, Medialink (Emoji’s representative in Indonesia).

The latest collection of gold jewelry and precious metals, called “Emoji Merdeka' was created to celebrate the 76th year of independence of the Republic of Indonesia.

"UBS Gold is very enthusiastic and proud to be able to expand its strategic collaboration with emoji Merdeka,” says Eddy Susanto Yahya, chief executive officer, UBS Gold. “UBS Gold is very excited to introduce our new partner, Emoji, as well as being proud to be the official gold license in Indonesia. We want to present not only a cool piece of jewelry but also a meaningful one. UBS Gold strongly believes that Indonesia will make it through this pandemic condition, so we introduce the first edition collection ‘emoji Merdeka’ to welcome the 76th Anniversary of the Republic of Indonesia (Independence Day) which brings the spirit of independence and optimism to be able to face all challenges together - the same as one Indonesian nation as the spirit of UBS Gold's 40 years, namely, ‘Stronger Together.’”

For the collection, Merdeka presents a collection of pieces such as an Emoji Merdeka necklace, an Emoji earring and The Merdeka X Emoji charm bracelets. These products are available in 8 karat, 16 karat and 17 karat respectively.

There will also be another Emoji x UBS Gold series jewelry coming soon.

Moreover, there will also be UBS Gold and Emoji red packets to choose from 0.1 and 0.2 grams and precious metals emoji in 24 karats along with gift cards.

"Today's gold jewelry designs are not old and old-fashioned anymore,” says Catur R. Limas, chief marketing officer, UBS Gold. “UBS Gold is at the forefront of creating trends in line with your updated lifestyle. Inspired by the latest design trends from all over the world, UBS Gold becomes your closest friend who accompanies your cheerful days. Gold and precious metal jewelry is unique because apart from being able to be stylish, it can be resold for cash or to be exchanged for other models. In the long run, even the price of gold can go up and you can profit. The latest collaboration with UBS Gold x Emoji brings you a fun collection of gold and precious metals jewelry to spread joy and excitement to all of us."

The UBS Gold x Emoji line through Emoji Merdeka can be purchased at gold shops throughout Indonesia, Department Stores Sogo, Seibu and Galeries Laffayete and ubslifestyle.com as well as the official e-commerce store UBSLifestyle on Tokopedia and Shopee.