Eddie Bauer Sets its Sights for Smart Eyewear

Lucyd will license the outdoor brand’s new eyewear, to be released this year.

January 4, 2023

Authentic Brands Group logo.Authentic Brands Group

Innovative Eyewear, developer and retailer of smart eyewear under the Lucyd and Nautica brands, has licensed outdoor brand, Eddie Bauer, for smart eyewear, through an agreement with

Authentic Brands Group

“We are pleased to partner with Lucyd to expand Eddie Bauer’s eyewear offering,” says Henry Stupp, president, lifestyle, EMEA and India, Authentic Brands Group. “Eddie Bauer is known for delivering innovation across all of its product categories. Through Lucyd’s Bluetooth technology, we reinforce the brand’s standards in this emerging category.”

Throughout the brand’s history, Eddie Bauer has registered dozens of patents on various outdoor clothing designs and sporting equipment.

“Few names are as renowned as Eddie Bauer in outdoor recreation,” says Harrison Gross, chief executive officer, Innovative Eyewear. “Our Eddie Bauer smart eyewear collection, powered by Lucyd, will continue Eddie Bauer’s legacy of bold and beautiful craftsmanship, coupled with innovation, and will align perfectly

with today’s adventurous lifestyles. We believe outdoor enthusiasts are looking for designer eyewear that both protects their vision and allows them to remain connected to their digital lives in an open-ear, handsfree format.”

The Eddie Bauer smart eyewear collection is expected to launch later this year.